ABOUT THE BRAND: Soretti is a gelateria built around the pleasure of doing things the Italian way: slowly, beautifully and with a little indulgence.
ORADEA, ROMANIA
Location:
SORETTI
GELATO&FROSECCO
THE CHALLENGE
When Soretti’s owners came to me, they had the business idea, the location and the ambition but no clear idea of where to start.
They had initially approached an interior designer to shape the space, but it quickly became clear that the brand needed to come first. Before choosing the interiors, materials and finishes, we needed to establish the visual language of the business, starting with the colours, personality and overall direction.
And the location made that even more important.
Situated on one of Oradea’s busiest central streets, surrounded by gelaterias, restaurants, pubs and bars, Soretti needed to do more than look good. It needed to be noticed.
The solution was a visual identity built around an unexpected combination of warm orange, olive green and a soft, elegant neutral. Orange brought the warmth, energy and playfulness of sunshine, summer, gelato and prosecco. Olive green introduced a subtle Mediterranean influence, connecting the brand back to its Italian roots without becoming the obvious “green gelateria.” The light neutral gave the palette room to breathe and kept the overall identity feeling refined.
Green exists throughout the city, but this particular combination didn't. And that was the point.
Soretti needed to feel unmistakably different from everything around it, while still feeling like somewhere you would want to walk into, stay a little longer, have a gelato, and maybe a glass of prosecco.
The result was a brand that doesn't simply fit into its surroundings. It stands out from them.
SORETTI
the logo
The logo was designed to bring together Soretti’s Italian spirit with a subtle nod to the city it calls home.
The arched shape was inspired by the Art Nouveau and Art Deco architecture found throughout Oradea, giving the identity a local connection without making it feel overly literal. It became the frame for the brand’s symbol, a visual detail that feels both architectural and distinctly Soretti.
Inside the arch, the illustration brings together the two sides of the concept: artisanal gelato and Frosecco. The gelato coupe represents the artisanal gelato at the heart of Soretti, while the drink element references the brand’s signature Frosecco a frozen raspberry prosecco.
WHEN THE BRAND BECOMES REAL
THERE’S SOMETHING EXTRAORDINARY ABOUT SEEING YOUR WORK COME TO LIFE.
There’s no greater satisfaction as a designer than being there to witness the result; not just seeing the brand you created, but seeing how it becomes part of a real space, a real business, and a real experience.
Knowing that I helped shape the direction, guided the decisions, and contributed to the bigger picture alongside the interior design team makes moments like this especially meaningful.
Because for me, the best part of branding isn’t seeing the final files.
It’s seeing what they become in the real world.
Me with the owners and the interior designer who brought the space to life.
A LITTLE MOMENT FROM THE Soretti OPENING
With emotion & Always with intention,
