san antonio, texas, usa
Location:
ABOUT THE BRAND: A wellness and aesthetics brand built around more than the treatment itself.
Haus of Wellness & Aesthetics is a family-owned business where wellness, aesthetics and genuine care come together. The goal wasn't simply to create a beautiful identity for a clinic, it was to create a brand that could communicate the level of trust, expertise and personal attention behind the experience.
The identity balances the worlds of wellness and luxury: deep botanical greens, warm neutrals and restrained gold create a sense of calm and sophistication, while the refined typography and custom botanical mark give the brand a distinctive signature.
Every element was designed to make the experience feel considered, from the primary identity and supporting marks to the pattern system and social applications.
The result is a brand that feels elevated without feeling cold, luxurious without feeling intimidating, and personal without losing its sense of expertise.
A brand designed to make people feel as good about where they're going as they do about where they're going to get.
Brand strategy & design - Web design - Collaterals
HAUS OF WELLNESS
& AESTHETICS
About the Logo
The Haus of Wellness & Aesthetics logo was designed to feel refined, feminine and unmistakably premium without losing the warmth of the brand.
The elegant serif lettering gives the identity a sophisticated, elevated feel, while the customised letterforms and subtle ligatures make the wordmark feel distinctive rather than like a standard luxury serif.
Above the name sits the brand symbol: a delicate botanical form enclosed within an arch, bringing in the connection to nature, wellness and growth that sits at the heart of the brand.
Together, the elements create a visual identity that feels luxurious, calm and trustworthy, reflecting the experience Haus wants every client to have.
